Ruloans, a credit distribution company, has announced its partnership with UGRO Capital, a lending platform. The aim of this partnership is to tap the growing renewable energy finance market. Ruloans, as a direct sales agent (DSA) has added rooftop solar finance products into its loan portfolio. Their partnership will benefit from the PM Surya ghar: Muft Bijli scheme leading to an increase in number of individuals installing rooftop solar panels in their homes.
Ruloans’ partnership with UGRO Capital provides them with access to the solar energy market and a pre-existing customer base. In 2023-24, Ruloans had a business of Rs 268.33 billion. They also launched their application, RUCONNECT to reach a wider consumer base
