Tata Power’s “Be Green” – a Demand Side Management programme – saves around 6,000 MWh in Mumbai Distribution in FY20

Mumbai, 29thOctober 2020: Tata Power’s DSM programmein Mumbai is a multi-dimensional, holistic and technology driven approach with focus on capacity building of the consumers towards energy management. .Demand Side Management (DSM) initiatives have always been unique offerings from the Utility considering that they always work behind the meter i.e. for end-user energy management.As a responsible corporate and India’s largest integrated power utility, Tata Powerstays committed towards conservation and efficient use of energy by its consumers. Today, the company, is recognized asa torchbearerfor its consumers by proactively conceptualizing and promotingvarious Demand Side Management(DSM) programswhich benefitthemsubstantially.It has been an integral part of the services offering of Tata Power.

The higher peak demand forced DISCOMs to buy costly power to meet the peak resulting into tariff shocks. DSM was introduced by the Regulatory Commissions to offset the increasing gap between the base load & peak load. Regulators encouraged utilities to design new DSM programs and promote the same to the consumers. The initiatives were duly evaluated and adequately funded by the regulator to ensure its success.

Tata Power initiated DSM by adopting comprehensive analysis of the hourly demand consumption of various consumer categories to identify set patterns and establish footprints& signatures. These findings were further evaluated &analyzed with the experts to design wide range of DSM programs such as:

  • Energy Conservation Program – Appliance Exchange/New Purchase Ceiling fans, Refrigerators, Split ACs and LED Tube Light program (mainly for Residential Consumers); Standard Offer Program (for big industrial and commercial consumers)
  • Energy Diagnosis Program – Energy Audit Programs (for industrial and commercial consumers)
  • Energy Shift Program – Thermal Energy Storage programs and Demand Response Programs (for big industrial and commercial consumers)
  • Net metering facility for customers with installed Rooftop Solar PV in their premises (within theregulatory framework)
  • Safety awareness programmes

Besides this, Tata Power has also acted as the facilitator of the DELP (Domestic Efficient Lighting Programme) of the Govt. of India on the economic model which was revenue-neutral.

One of the benefits of DSM programs is that consumers can efficiently supervise, control and manage their electricity consumption thereby contributing towards protecting the environment. It also offers various incentives for all the aforementioned DSM programs in order to promote adoption of better energy management practices and negotiates with the appliance manufacturer to ensure bulk discount apart from the handsome rebate (up to 50% of MRP on the efficient products availed under the program).

Tata Power performs an Energy Audit at a concessional rate for their consumers. Similarly, a rebate has been given under Demand Response and Thermal Energy Storage Schemes based on the energy use reduced/shifted. Thus, apart from the savings reflected in the electricity bills, consumers also receive additional monetary benefits from Tata Power.

Together with the utility and customers, along with energy service companies or trade allies, Tata Power continues to explore options to increase efficiency of energy utilisation and provide support for implementing appropriate solutions.

Each program is well aligned with Tata Power’s beliefof consuming energy in a responsible, economical and environmentally sound manner and implemented under the ‘Be Green’ Initiative. Through the ‘Be Green’ portal, consumers can access information on eligible consumer category, terms and conditions and product details about all DSM programs and can also register for these programs via website or can write to the DSM cell at dsmcell@tatapower.com  or reach out at the call center for registration.

About Tata Power:

Tata Power is India’s largest integrated power company and, together with its subsidiaries & jointly controlled entities, has an installed/ managed capacity of 12,742 MW. A pioneer in the field, it has a presence across the entire power value chain – generation of renewable as well as conventional power including hydro and thermal energy, transmission & distribution, trading and coal & freight logistics. With nearly 2.6GW of renewable energy assets in solar and wind accounting for 30% of the company’s portfolio, Tata Power is a leader in clean energy generation. In line with the company’s view on sustainable and clean energy development, Tata Power is steering the transformation of utilities to integrated solutions by looking at new business growth in EV charging & storage, distributed generation & rooftops, micro grids and home automation & smart meters. It has successful public-private partnerships in generation, transmission & distribution in India, namely ‘Tata Power Delhi Distribution Ltd.’ with Delhi Vidyut Board for distribution in North Delhi; ‘Tata Power Ajmer Distribution Ltd.’ with Ajmer VidyutVitran Nigam Ltd. for distribution in Ajmer; ‘Powerlinks Transmission Ltd.’ with Power Grid Corporation of India Ltd. for evacuation of Power from Tala hydro plant in Bhutan to Delhi; ‘Maithon Power Ltd.’ with Damodar Valley Corporation for a 1050 MW Mega Power Project at Jharkhand. Tata Power is serving more than 2.6 million distribution consumers in India and has developed the country’s first 4000 MW Ultra Mega Power Project at Mundra (Gujarat) based on super-critical technology.

With its 105 years track record of technology leadership, project execution excellence, world-class safety processes, customer care and driving green initiatives, Tata Power is poised for multi-fold growth and committed to ‘lighting up lives’ for generations to come. Visit us at: www.tatapower.com


   For further information, please contact:
Shalini Singh

Chief-Corporate Communications & Sustainability

The Tata Power Company Limited

Email: shalinis@tatapower.com

Payal Tiwari & Priyanshi Shah

Adfactors PR

9930811164 & 9920368044

Email: payal.tiwari@adfactorspr.compriyanshi.shah@adfactorspr.com



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